The residential mortgage broking industry in NZ is largely divided up into two segments, a small group of large franchises and a large group of small independent operators.
Large franchises have without exception invested heavily in the marketing of their operation, including Print Media, television, radio and online marketing, with the sole aim to generate as much new business as possible. These companies rely to a large extent on new business from residential customers and on repeat business from investors, and unfortunately the new residential customers will not necessarily be treated that well because franchises understand that there was always new business coming in through the door if they have run their marketing campaign effectively.
Lizzy Tan, independent mortgage broker
In 2017 the single most effective way to generate new business has to be ranking #1 in Google search results for the main mortgage broking keywords. While this will require a very significant initial and ongoing investment in the franchise website and in the SEO necessary to gain the ranking, the return on investment can be enormous. In general for all Google searches around 33% of all Internet traffic goes to search result #1, around 18% to #2 and around 12% to #3. Any other mortgage broking website on page 2 and beyond will be sharing about 1% of the total traffic with all the remaining mortgage brokers Southland.
The decision by any new franchise to spend the money to get themselves ranked highly is a brave decision, because SEO is not an exact science and it is always very expensive. The marketplace is probably littered with many pretenders who have spent a lot of money but haven’t quite made it.
This does however present a unique opportunity or companies with specialist SEO skills to rank their own website within the top 3, and then to direct any traffic from their website to client mortgage brokers Otago who are otherwise not seeing any traffic at all from Internet. The challenge for such a company will be to deliver the leads as efficiently and as quickly as possible and to get paid for them in as simple a way as possible, but modern technology and modern applications mean that this can easily be done using online services and smartphones.
The end result is that such a company can pluck leads from under the noses of the highly ranking large franchises, and pass these on to independent mortgage brokers at a fairly healthy price. The value of these leads is very high for the mortgage broker given that the amount of time they need to process the mortgage is small.
Drainlayers and plumbers often need to work together on new building sites, to make sure that all of the waste and outlet fittings match up to the drains. Often plumbers find themselves doing their own drainlaying, because their preferred drainlayer is hard to come by and is often busy. This is one of the more unpleasant sides of the plumbing business, as it can often mean a lot of hard work digging a trench and even digging up an existing sewer.
Plumbers and drainlayers Dunedin who have to dig up existing sewer lines can make themselves feel a lot better about their work by reminding themselves that they are public Health Specialists. They are really the only barrier in the average home to the spread of terrible sewer born diseases.
Plumbers often find themselves working in dirty situations, and this can be under a kitchen sink or in the bathroom removing the toilet and unblocking it. Generally at the end of every day the average plumber needs to discard their work clothes into the washing machine and they need to have a good clean shower.
Similarly the drainlayer is generally going to end each day a lot dirtier than they started, and they will also need to wash their work clothes and have a good cleansing shower. For all plumbers and drainlayers the big problem can be that they need to do their paperwork once they get home, and after a long tiring day and the need for a good shower and then dinner this can be a very unattractive proposition. Nowadays the modern plumber and drainlayer will have an app on their mobile that will allow them to track all their travel and the jobs they work on, to work out the number of hours they have been on a job and then to email out the invoice to the client immediately the job is finished. Plumbers have been known to take a call while under the sink and finish the call by sending a full quote to the caller, and then sit in the van after finishing the job and send the invoice to the homeowner. This means that they have no paperwork to do when they get home, and for most plumbers and drainlayers this can be life changing.
One big advantage for plumbers and drainlayers is that any repair work they do is generally an emergency for the householder, and so the householder is only too happy to get the work done in as short a time as possible, and are prepared to pay exorbitant rates for this privilege. Plumbers and drainlayers sleep happily in the knowledge that virtually no household is a brave enough to tackle the kind of emergencies that plumbers and drainlayers deal with everyday virtually in their sleep.